1. Tell us something about yourself and your company.
Pooja Doshi: I am a passionate Decor Designer and Its been 8 beautiful years I have been in the industry, doing exactly the same thing every single day and I have to admit I have zero regrets or complaints. I have some wonderful friends in the industry and I absolutely love it.
Elusive Dreams is my brainchild and I started my company 6 years ago in Delhi which has now branched out in Mumbai too since I moved here 2 years ago. Elusive Dreams aims to bring all the clients Elusive Dream wedding to reality.
I have always loved the home decor too and I’m extremely passionate about all things pretty and this month we are also expanding our brand to home decor, we are starting with ceramics, and soon in the next few months will expand it further.
2. What’s your competitive advantage and why can’t it be copied?
Our work does get copied and more often than lesser-known and we are well aware of that. But that is something that’s not in our control in this industry and it is perfectly fine with me.
It means we must be doing some good work which is why people are even wanting to do the same, which is truly wonderful so I see it very positively.
Also, we don’t repeat the same set up once it’s done, we always modify it as per the client’s needs and preferences and of course 2 people don’t have the same choices, everyone’s different and everyone has a different budget for their wedding, we have a very flexible approach to designing and executing their big day.
3. What challenges/obstacles did you face in your journey so far?
Yes, I have faced challenges and obstacles in my journey but I see them as learning experiences that are truly wonderful. Everything happens for a reason and I feel I’m still learning and evolving constantly.
Every event teaches me something new, some new contacts, and some new vendors to work with, It been a very interesting journey and I have truly loved it and enjoyed every bit of it.
I faced a few challenges when I initially started yes because I was very young I had to convince the clients that ill be able to execute it exactly the way they wanted It to be because most of the time I was younger than their own children who were getting married.
I didn’t have a partner or anyone, just an intern who was younger than me. I was only 22 when I started Elusive Dreams. Every challenge comes with its own set of positives.
So I’m always happy and delighted with it because it just helps me in making decisions faster and it also framed me to be the person I am today.
4. What are your expansion plans?
We currently have offices in Mumbai and Delhi and I’m always shuffling between the 2 cities every week, sometimes even more. In January 2020 alone I took 9 flights. So I’m honestly always on the go between the 2 offices and with destination weddings, and of course, without a doubt, I truly love it.
I wouldn’t want it any other way. But yes, we have been working on designs for crockery, etc since the last few months and are now expanding to “Elusive Dreams- Home” this month itself. So that’s something new and exciting on our plate at the moment. So whether its wedding decor or home decor we have you covered.
5. Tell our audience more about your failures? How should one bounce back?
So we have not really had any major failures. We have a much much higher success rate than a failure rate. I also believe in the fact that you can’t make everyone happy. If you are doing 50 weddings in 1 season you can’t have all of them 100% happy.
Yes, you will have 1 or 2 weddings from that where the client is constantly complaining and is unhappy even if you have delivered more than promised. But u have to take that in your stride and move forward because you are not a clown and you can’t make everyone happy.
So you have to just keep doing good work and continue your journey and keep yourself motivated and keep moving forward. You have to have a positive outlook in this industry and in this field especially because it is stressful work dealing with the clients and the labor at the same time.
But if you enjoy what you do you will not work a single day in your life! Life is fun then 🙂
6. How do you define success?
Success for me is consistent hard work in order to achieve my goals and fulfill my dreams and also be recognized for it.
7. Please share with us some of the challenges you faced in your journey.
Challenges are a part and parcel of life, its constant. There have been multiple challenges and each event comes with its own set of last-minute challenges and decisions which have to be made immediately.
One particular event happened in Jhansi, UP just at the start of Elusive Dreams in 2014 which was a wonderful learning experience, and that one event I can never forget. It was the most challenging event as it was for 7000 people and a destination engagement.
The client was not just demanding but kept changing the brief till the last minute. After that, I realized how important making contracts are and getting the right amount as an advance and since then we have been very firm with our terms and conditions.
Luckily this was in the first 6 months of the company itself so we learned early. Which is why after that every challenge that came across was a breeze. After you deal with the tough situations in life, everything else looks easy. 🙂
8. What would advice to someone starting up and particularly to women entrepreneurs?
Stay Strong, Stay Motivated, and Stay Positive. You have to be self-confident in everything you do in this life and always keep your chin up. Remember your value and ask for the right price at the right time.
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