We invited Karishma Hiranandani, Founder of Feliz Decor, for an interview with TheWeddingJournals. Let’s get to know about her entrepreneurial journey.
1. Tell us something about yourself and your company.
I stumbled upon event planning a little after graduating with a Mechanical Engineering degree and working as an SME at a corporate company in Dubai where I was also part of the organisation’s event planning committee. I then returned to India and enrolled myself in an event management course that has taught me so much about the industry. That was the beginning of my journey and eventually, Feliz Decor came into existence, a wedding planning company based in Hyderabad created by pairing together my passion for business and event planning.
Just give us a number on your budget and specifications that match your family. We will then come up with some outstanding ideas to make your dreams come true right from the venue to the menu, invitation cards, decorations, everything. The A to Z of wedding planning services. Whether it is a traditional ceremony or a themed extravaganza, you can plan & celebrate your big day in your own tradition with our “customize it to your way” package!
2. What’s your competitive advantage and why can’t it be copied?
We understand that weddings are exceptionally cherished occasions. This is why we are specialized in planning intimate, boutique-style weddings with an artful blend of the warmth of Indian decor by primarily consulting with brides and grooms to create weddings that reflect who they are as a couple. Having experience with sewing, floral and stationery design our team also comes up with great DIY ideas. Creating a specialized concept, in relation to the cultures of the bride & groom’s family, is the most challenging, at the same time the most mesmerizing part of Feliz Decor.
3. What challenges/obstacles did you face in your journey so far?
Getting (Nearly) Caught in a Natural Disaster and What I’ve Learned is that a disaster plan is crucial to the success of your event. Whether it’s a natural disaster that hits right before you’re scheduled to travel to a destination event, or one that happens while there, it’s critical to know how you’ll handle things like coordinating schedules, cancellations, and evacuations. Crisis management is crucial. As an event planner, there are a number of different types of disasters that you might face. Plan B is really important in everything.
4. What are your expansion plans?
We work with core values of commitment, client focus, growth and integrity, and aim to be the most preferred wedding planner that contributes greatly to market development. Expanding our services to other states in India is something we are working on to be more diverse.
5. Tell our audience more about your failures? How should one bounce back?
COVID-19 has had an impact on almost all aspects of life. Naturally, one of the worst affected by the pandemic was the event industry. Although the COVID-19 pandemic hit the events industry hard, we never stopped our activities and planning projects, we always have looked for new solutions to organize events in a safe way. Pandemic or not, hygiene and safety standards are going to be one of our top priorities. Nevertheless, we have managed to overcome the challenges and, occasionally, discover their untapped potential in the process. Never give up on anything. KEEP MOVING.
Also, technology has been included in events more than ever. Digital events and hybrid events have really known a hype moment.
6. How do you define success?
For me to be truly successful is being at peace with myself, my works and to be happy with everyday. My work has taught me a lot and it has taught me how fragile it could be. For me it’s not the material things, it’s not the number. But, to be truly at peace with myself and also the love from my clients and everyone around me, that is a success for me.
7. Please share with us some of the challenges you faced in your journey.
There’s a lot to juggle and a single mistake (like sending a signboard to the wrong venue) could ruin more than one event when planning multiple events.
At Feliz Decor we are able to handle multiple events on the same day relatively easily by planning ahead and thinking strategically.
8. What would advice to someone starting up and particularly to women entrepreneurs?
My advice for anyone wanting to enter the wedding planning industry or any industry in general is to first get access to their community. Simply calling or emailing a wedding planner saying, “Weddings are my passion! Can I have a job?” will get you nowhere 99.99% of the time. I recommend joining an association, taking their certification courses, and finding out how and where the wedding industry networks. Courses and seminars are fine and dandy, but until you spend some time in the trenches getting dirty, you wouldn’t know anything about weddings. Be prepared to get turned down a lot, it’s part of the gig.
Start building your business: branding, website, portfolio, marketing, etc. Once you feel like you’ve trained enough and can start taking on your own clients. When word starts to get around about your creatives and integrity over events, you start to get paid to work weddings and you start to become seasoned.